Mission Statement:
The General’s Daughter Initiative is dedicated to providing unwavering support to military veterans and their families by offering comprehensive resources, fostering community engagement, and advocating for their well-being. Through our commitment to service, we strive to honor the sacrifices made by our veterans and ensure they receive the care and assistance they deserve.
Vision Statement:
Our vision is to create a world where military veterans and their families thrive, empowered by a network of support, opportunities, and respect. The General’s Daughter Initiative envisions a future where every veteran is embraced with gratitude, dignity, and access to the resources necessary for a fulfilling post-service life.
Our 6 Core Goals for Supporting Veterans and Their Families
Each of these goals is integral to our mission of supporting veterans and their families, ensuring they have the resources, guidance, and community they need to succeed.
01
Providing Resources
The General’s Daughter’s Initiative strives to connect veterans with the essential resources they need to thrive. This includes access to healthcare, housing, employment services, financial assistance, and mental health support. Our goal is to ensure that veterans have the tools to live healthy, successful lives after their service.
02
Providing Support for Veterans
We are dedicated to offering comprehensive support for veterans, whether it’s through career training, legal assistance, or navigating VA benefits. By providing personalized support and connecting veterans to local and national resources, we aim to make their transition to civilian life as smooth and successful as possible.
03
Providing Support for Veteran’s Families
The families of veterans play a vital role in their well-being and success. Our initiative provides support for the spouses, children, and caregivers of veterans by offering educational resources, counseling, and peer support programs. We understand the unique challenges military families face and are committed to helping them thrive alongside their veteran loved ones.
04
Capturing the Stories of Veterans
We believe that every veteran’s story is valuable and worth preserving. Through oral histories, storytelling projects, and community events, we capture and honor the personal experiences of those who have served. By sharing their stories, we not only honor their sacrifices but also educate the broader community about the realities of military service.
05
Giving Back to the Community
The General’s Daughter’s Initiative is committed to fostering a sense of community and service by encouraging veterans to give back to the neighborhoods and causes they care about. We facilitate volunteer opportunities and partnerships with local organizations, empowering veterans to make a lasting impact in their communities through service and leadership.
06
Providing Life Coaching Resources
To help veterans lead fulfilling and purposeful lives, we offer life coaching and personal development resources. These services focus on helping veterans navigate personal goals, career transitions, and mental health challenges. Our life coaching programs provide guidance and support to help veterans build resilience, clarity, and confidence as they move forward in their post-service lives.
Our Founder
Founder & General Tom Daniels’ Daughter
Rachel D. Sanders – Founder & Executive Director, The General’s Daughter’s Initiative
Rachel D. Sanders is the founder and Executive Director of The General’s Daughter’s Initiative, a nonprofit organization dedicated to empowering military veterans and their families. Raised in a military family as the daughter of a decorated general, Rachel has a unique, firsthand understanding of the challenges faced by veterans. Her upbringing instilled in her a deep respect for their service and a passionate commitment to ensuring they receive the support and resources they deserve.
In addition to her nonprofit work, Rachel is an accomplished media and marketing professional with a background in developing impactful communication strategies for both nonprofit and for-profit organizations. With years of experience in media relations, digital marketing, and brand development, Rachel has leveraged her expertise to amplify the mission of The General’s Daughter’s Initiative, raising awareness and generating support for veterans’ causes on a national scale.
Rachel’s vision for the organization is rooted in a deep desire to bridge the gap between veterans and the critical resources they need to thrive in post-service life. Under her leadership, the Initiative has expanded its reach, offering veterans access to essential services in healthcare, education, employment, and mental health.
Before founding The General’s Daughter’s Initiative, Rachel had a successful career in nonprofit management, communications, and advocacy. She holds a degree in Communications and Education, has completed specialized training in life coaching services, and regularly shares her expertise as a speaker on topics related to veteran care, nonprofit leadership, and community service.
Rachel’s unique blend of nonprofit experience, media expertise, and personal connection to the military community makes her a passionate and effective advocate for veterans, driving tangible change and ensuring they are never forgotten.